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How Website Performance Affects Google Ranking

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When it comes to ranking highly on the Google search engine, SEO is what you need to be successful. The more visitors you have on your website, the more potential sales you have. If you have a business, you want content that ranks highly on search engines. There are a lot of factors that determine how high your website ranks on Google, but how does the health of your website affect your search engine ranking? Here’s an in-depth look at website health and how your website’s performance affects your Google ranking.


Website Load Times

The time it takes your website to load initially will determine how long people stay on your site and if Google deems it as a reliable source. A website that takes longer than three seconds to load needs to be improved. In 2010, Google implemented page speed as a factor for ranking on its search engine and in July 2018, Google looks at how fast your mobile pages are and use that as a ranking factor in mobile search. Businesses who take the time to improve their website load times will be rewarded with higher rankings on Google. Website load times can be a setback for your business if you are not practising the proper techniques to optimise your web performance.


Implementing Mobile Use

In today’s digital world, individuals use their mobile phones more than their desktop computers, laptops, and tablets. When you’re designing your website’s layout, you need to make sure it’s ready for mobile use. A mobile-friendly website is likely to rank higher on Google than a website that is optimised for mobile use. Why is a mobile-friendly website important? Over ninety per cent (90%) of people use their phones to find information, which means if your website is not mobile-friendly, your website will not receive much traffic.


Get the Best Web Hosting

Your SEO efforts are only as good as your web hosting efforts. You need to make sure your web hosting package supports high website load times and little downtime. Make sure you are getting the best service for your money. The least expensive web host is not always the best. In retrospect, the most costly web host does not always offer all the services you need for the best value. You need a mixture of reliability and great features to get ahead of the competition and rank highly on Google. If you’re looking to optimise your website for the best speeds, a shared hosting account may not be in your best interest. Having a shared hosting account means you share server space with different companies, which can impact your website’s speed tremendously.


Placing Your Headers

Your headers play a significant role in your SEO ranking on Google. Your content needs to be easy to read and follow, meaning use your headings wisely. Your content needs to be organised and flow well. If you only have a wall of text on your website, Google will deem your site as unworthy, and your website will rank lower than other websites. SEO services company in Dubai will ensure your content contains the proper keywords to rank effectively on search engines. Make sure you have one keyword in a heading in your content.


Incorporating Links

Your content should have inbound and outbound links. Google focuses on inbound links. These links are the ones that direct viewers to other pages on your website. Make sure the inbound and outbound links you incorporate in your content are relevant to the content topic. Your business should use outbound links to help establish your business as an authority in its industry.


Using Images

Images help prevent having a wall of text on your website, as well as help with conversion rates. Google wants to know why you placed an image within your content and if it’s relevant. The best way to inform Google of your SEO strategy is to use relevant keywords for the alt tag and title tag. The alt tag is important because it informs Google of the function of the image on the page and gives a description of what’s on the photo.


Updating Your Content

If you want to be the mast of the first page on the Google search engine, you need to get in the habit of updating your content regularly. Google wants to useful content that engages the reader. Quality over quantity is a great way to view this situation, but make sure you find a healthy balance between the two. You don’t have to publish 50 articles per day to rank highly on the Google search engine. An SEO services company in Dubai can help you generate content on a weekly, bi-weekly, monthly, or whichever content schedule works best for your business. There is an SEO checker or website performance audit you can use to help perfect your website. As long as your content is consistent, you don’t have too much to worry about.


Avoid Broken Links

Broken links within the content of your website are the best way to prevent your content from ranking highly on the Google search engine. Broken links can mean the death of your website and reputation. Why? When you have broken links on your website, your credibility diminishes, and your visitors get frustrated. Visitors will click on the link at least twice to make sure it’s not something they did wrong. The third time they click the link and receive an error code, they’re likely to be frustrated and will be on their way to a competitor’s websites. Broken links are not excellent for SEO purposes. Triple check your content to ensure it is of the highest quality possible before publishing. 

Are you ready to get your website featured on the first page of Google? Starting the process for improving your website can be intimidating. Still, SEO companies in Dubai like BizRamp can help you improve your website so you can be better than the competition and rank on the Google search engine. When you’re ready to get started, get in touch with our experts at BizRamp, an SEO services company in Dubai to help you begin your SEO journey.

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